Nailing Your Next Brand Shoot: Finding the Perfect Time & Why It's a Game-Changer
You've probably noticed something fresh and exciting around here—yep, we've undergone a fabulous rebrand! Lawton Social is now sporting a vibrant new look, and let me tell you, it's not just about a makeover. With this change, we've embraced the thrill of a brand photoshoot, collaborating with the incredibly talented Stephanie McCauley at iSmile Studios. Our goal? To breathe life into our vision and give our brand the sparkle it deserves.
The Essence of a Brand Photoshoot
Brand photoshoots are the cornerstone behind making your brand shine. They're not just about snapping a few headshots; they're about telling your story. Imagine capturing moments of you in your element, brainstorming with your team, diving deep with clients, or just being your fabulous self in your workspace. These images do more than just fill space; they invite your audience into your world.
The Impact of Brand Photos
Utilizing brand photos across various platforms, like your website, makes a world of difference. It's about showcasing the team that carries and brings your business to life. People crave connections — and do business — with those they know, like, and trust. And what better way to foster this bond than through the power of visual storytelling? Brand photos are your best friends in building that trust and ensuring your brand's personality shines through, cohesively and beautifully.
Plus, let's not forget about the power of quality. Whether you're decking out your vendor booth with a sleek pop-up banner or distributing crisp brochures, the clarity and professionalism of your images speak volumes. Working with a professional photographer ensures every detail, from lighting to composition, is perfect.
Keep It Fresh and Exciting
One thing I've learned? Update your brand photos regularly. Sticking with the same images can make your brand feel stagnant and feel significantly limiting when creating content on all of our platforms. Updating your visuals not only keeps your brand image fresh but also aligns with your evolving story, keeping your audience engaged and eager to see what's next.
Prepping for Your Photoshoot
Success starts with preparation. Choose a location that mirrors your brand's vibe, plan your outfits to match your brand colors (hello, pink and navy for us!), and draft a shot list that covers all the angles. Whether it's capturing holiday themes or gearing up for a big launch, having a variety of images at your disposal supports your strategy and promotions seamlessly.
Dress the Part
Your attire plays a starring role in your photoshoot. Align your outfit choices with your brand's personality. For us, leaning into pink and navy meant selecting pieces that were both professional and eye-catching—a blazer dress here, a chic combo of pink shirt and navy jeans there. It's all about embodying your brand's essence and ensuring your photos radiate the same energy.
Wrapping It Up
Embarking on this rebrand journey with a brand photoshoot has been nothing short of exhilarating. It's not just about the new look; it's about the stories we can tell and the connections we can build. With these insights and a sprinkle of preparation, your brand photoshoot can turn into a powerful tool in your branding arsenal, ensuring your brand not only looks good but feels authentic and engaging.
Can't wait to see how your brand comes alive through your very own photoshoot.
Remember, it's not just about looking the part; it's about being the true, vibrant essence of your brand. Cheers to our new chapter at Lawton Lawton Social and to the many exciting moments you’ll capture in your own rebrand!
